NET-A-PORTER unveils Gucci kidswear pop-up store

July 9, 2018

NET-A-PORTER unveils the first kidswear pop-up shop with Gucci, marking the ecommerce site’s inaugural venture into the category. On NET-A-PORTER for six weeks only, Gucci’s romantic yet light-hearted styles will be available for babies and Girls & Boys up to age 12, and will include unisex options.

NET-A-PORTER welcomes kidswear with Gucci’s eclectic line up, featuring the signature animal print motifs and the iconic logo on smocks, dresses and babygros. Celebrating the imaginative aesthetic from the brand’s multi-layered palette, the offering is the essential counterpart to the runway collection. Pink party dresses fit for a princess and complete with a roaring embellished tiger, brightly embroidered hoodies and floral playsuits in the perfect baby blue ensure this vibrant collection is the ultimate mini me statement.

The kidswear pop-up on NET-A-PORTER is such an exciting moment for us. It’s our first foray into the category, and we’ve found the perfect partner in Gucci. With MR PORTER’s kidswear project also underway, this really marks the beginning of something special.

Alison Loehnis, President NET-A-PORTER & MR PORTER

Gucci kidswear will launch on on Monday 16th July and will be available for six weeks only, supported by a dedicated campaign inspired by Gucci’s vintage aesthetic. The campaign narrates the story of The Imagination Booth, as a group of children explore an antiquated photobooth that brings to life their fantastical stories through illustrated animations and Gucci motifs.