New Ferrari online flagship store goes live powered by YNAP

March 21, 2018

YNAP goes live today with a new digital platform for, the official online store for Scuderia Ferrari.

The new online store benefits from YNAP’s state-of-the-art technology and logistics platform, allowing for full customisation. The enhanced online offering will enable Ferrari to incorporate new functionalities such as on-site personalisation, ensuring that customers see the most relevant Ferrari Store content and products for them.

YNAP’s Online Flagship Stores (OFS) team has implemented an all-new look website with a mobile-centric interface that reflects Ferrari’s design ethos and resonates with a customer base keen to engage more extensively with the Scuderia Ferrari clothing and accessories brand.

The new platform also enables order fulfilment thanks to YNAP’s global network of distribution centres, from New York to London, Dubai to Hong Kong, serving 101 markets.

Paolo Mascio, President Online Flagship Stores, YOOX NET-A-PORTER GROUP, commented:

“Ferrari is one of the most dreamed-of luxury brands and I’m proud that YNAP is the exclusive online retail partner for Ferrari’s online flagship store.”

The new digital store is being launched with an international multi-media campaign, designed by YNAP, which will integrate a mix of online communications channels.

YOOX NET-A-PORTER GROUP’S OFS team, currently designs and manages the online stores for many of the world’s most prestigious fashion and luxury brands.