YOOX launches RETHINK WITH <3 Its first initiative dedicated to upcycling
A new space within the YOOXYGEN edit on yoox.com, dedicated to responsible fashion. Customers can discover unique pieces and collections created with the goal to give new life to products and materials that would otherwise be wasted, with a higher value than the original. RETHINK WITH <3 marks a new chapter in YOOX’s journey towards more conscious consumption.
The first in a series of collaborations is signed by CATERINA GATTA X YOOX. The Italian designer, known for her fresh, ironic yet sophisticated style, has created an exclusive collection for YOOX. The collection, with a fashion twist on wearable summer pieces, features 10 tops and 10 skirts, exclusively made for YOOX with fabrics recovered from local Italian artisan workshops, resulting in production realized entirely at zero km. Research, the desire to experiment and transform are the fundamental part of her work: for Caterina Gatta, fashion is inspired by the past that looks at the future.
With Rethink with <3, YOOX responds to the Circular Culture pillar of YOOX NET-A-PORTER’s 2030 sustainability strategy, ‘Infinity’, enabling better choices by increasing its proportion of products rated as more sustainable. Through Circular Culture, YOOX NET-A-PORTER aims to make circular luxury more available, desirable, and intuitive for its customers.