YOOX NET-A-PORTER GROUP amplifies power of its omnistock model, advancing unrivalled customer experience, with appointment of Global Operations Director

December 15, 2020

YOOX NET-A-PORTER GROUP, the world leader in online luxury and fashion, further amplifies its pioneering global omnistock logistics model, designed by the Group and implemented across 180 countries, to drive even greater levels of customer experience and long-term strategic international growth, with the appointment of a new global operations director.   

Mirko Nobili has been appointed into the senior role, further advancing global operations for the entirety of the Group’s ecosystem of multi-brand and mono-brand stores. His key focus will be on maximising YOOX NET-A-PORTER’s proprietary hub-and-spoke omnistock logistics model, which has been custom-built to ensure an unrivalled shopping experience, significantly increased stock availability and advanced delivery options for all customers tailored to their needs.  Centralised from two cutting-edge hub distribution centres in Bologna and Landriano (near Milan), Italy, and powered by the Group’s new technology platform and smart data, the model enables a single view of all inventory and streamlines product flow between its nine global distribution centres, enabling maximum product visibility and setting strong foundations for long-term global growth.

In addition, Mirko will be responsible for digital production across the Group, continuing to maximise the latest AI and robotics engineering to create the most extensive visual image library, bringing products to life for customers across each online store.

For two decades, delivering exceptional customer service has been at the heart of the YOOX NET-A-PORTER approach. It remains as important as ever today to our Group and a major differentiator in the luxury fashion sector – for both clients and brands. Mirko brings outstanding levels of expertise and a strong track record in delivering operational excellence at a global scale. Together with the wider Executive Committee, he will play an integral part in delivering our mission to connect people with the joy of luxury and fashion that lasts a lifetime and beyond”

Federico Marchetti, Chairman and CEO of YOOX NET-A-PORTER GROUP

Mirko previously spent seven years with Burberry, where he most recently held the role of Vice President Global Customer Fulfilment. Prior to this he held senior operations roles at Nestlé Italiana and Lactalis Group.

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