From October 20 to October 22, YOOX debuted its first digital pop-up cube in Shanghai’s Super Brand Mall, in the Pudong Area. The itinerant pop-up was then showcased at Ted Talks as well as during Shanghai’s MilanDesignWeekOut, from November 23-25.
Featuring scanning codes guiding customers through a special treasure hunt and enriched by quirky illustrations by Elena Xausa and Spiros Halaris, the pop-up was particularly appreciated by the Chinese audience, which got the opportunity to experience YOOX’s unique online shopping experience playfully, also through the tablets at the venue.
