MR PORTER launches style assistant gift finder with Facebook Messenger

December 10, 2018

MR PORTER, the award-winning online destination for men’s style, is delighted to introduce a new gifting service for the holiday season in partnership with Facebook Messenger entitled The MR PORTER Style Assistant.

The MR PORTER Style Assistant is an intelligent gift finder service and transaction bot designed to help customers identify the right gift for themselves or loved ones based on a series of customer typologies and contextualized questions. With a streamlined experience, the service allows users to find gifts based on a desired style, product category, product mix and at the right budget before connecting to MRPORTER.COM to finish the transaction.

Launched for the holiday season, the MR PORTER Style Assistant aims to make gifting choices easier for customers while demonstrating MR PORTER’s unmatched offering of the world’s most stylish and well-curated gifts alongside reinforcing the brand’s first-class service proposition. Expanding MR PORTER’s “The Holiday’s Made Easy” campaign, the service continues the “how to” theme by utilising the campaign creative to further help the modern man stylishly navigate the holiday season while suggesting gifting tips, ideas and links to MR PORTER’s holiday editorial.

We are continuously searching for new, fun and mobile-first ways to communicate with our customers and amplify MR PORTER’s service propositions, unmatched content and edit of the best product in the market. With tech and innovation at the heart of our brand, we felt chat was a great new digital channel for MR PORTER to explore and experiment with to drive conversation and commerce and ultimately make choosing the perfect gift easier for everyone this year.

Ms Sabah Naqushbandi, Global Marketing Director, MR PORTER

The MR PORTER Style Assistant with Facebook Messenger is now live and can be viewed from web destktop or mobile here.