February 25, 2022

Pop essential. Clean and classic lines mixed with tropical prints and color block. The new SS22 collection by 8 By YOOX, YOOX’s private label, is an explosive mix of contemporary glamour.

This collection, created with A.I. support and big data analysis, is made up with a lot of inspirations: a surprising comfy atmosphere that changes the athleisure feeling, with tie-dye prints, geometric textures and natural fabrics. There is also tailoring inspiration, softened by fluorescent colors and sparkling tones. More is more: floral patterns, jacquard motifs and bright details on everyday-wear contemporary clothes.

Multicolor prints, with natural references and textured materials such as linen, create a new contemporary globetrotter spirit, in a world scenario ready to reopen, without borders.
The SS22 collection with its kaleidoscopic patterns is a hymn to being together: essential like friendship, fun and lively like the rediscovered lightheartedness

8 by YOOX follows the Infinity Product Guide, a tool created by YNAP to help private label products join the “Design for Circular” project of the Infinity strategy and ensure that all the label’s products are created according to the principles of sustainability and circularity by 2025.

100% of the activewear and swimwear categories, 96% of the denim and over 80% of the jersey of the Spring Summer 22 collection already adhere to the guidelines.

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